Break down the attitude change process from potential customers to prospective customers into four steps
What steps should be taken at each phase of the attitude change process?
summary
Have you had any of these problems lately?
We have renewed our website but the number of inquiries is not increasing.
We are focusing on online advertising and social media, but these are not directly contributing to sales.
Since the COVID-19 pandemic, there has been a major shift in how Japanese companies attract customers toward the use of digital technology.
However, even now as we try to weather the COVID-19 pandemic, there are still many companies that are facing challenges in their own marketing in terms of attracting customers, as mentioned above.
One of the main causes of this issue is a lack of proper understanding of potential customer behavior or implementing marketing strategies without a deep analysis of the current situation.
In this article, we will explain how to break down the behavioral process of your potential customers when conducting your own marketing, correctly extract the issues, and implement appropriate customer acquisition measures.
For over 10 years, Alive has a proven track record of using vp r&d email lists digital marketing to help numerous companies overcome their business challenges.
As a professional group with many years of experience, we will share some of our marketing know-how in this article.
Please read to the end.
3 Examples of When In-House Marketing Doesn't Work
Before we get into the main topic, let me introduce three examples of in-house marketing failures.
If any of these examples resonate with you, we recommend that you reconsider your behavior immediately.
Measures are decided based on the means, not the objectives.
Our website design is outdated, so we're going to renew it!
Instagram and Tiktok are popular these days, so get started right away!
If you run Google ads, you're sure to get more enquiries.
Has your company ever had the experience of starting customer attraction activities with a set policy like this in mind?
Because they didn't properly analyze the issues first and instead just started moving forward blindly with a set of measures in mind, they didn't see much effect despite spending a lot of time and money on it and the project stalled within a few months.
We hear stories like this often from our customers.
The measures implemented do not match the causes of the problems
For example, even if they do not have a website that systematically communicates the content and appeal of their company's services, they may spend a lot of time and effort posting on social media or spend a lot of money on advertising on Google and other sites.
Cases like this are also common.
We also often receive consultations from companies that have created websites without clearly explaining the appeal of their products or services or how they differentiate from their competitors, and so have spent a lot of time and money on them only to find that they are not attracting customers.
