Presentation of data
SugarCRM presents key performance indicators in an organized format that makes it easier for your team to understand long-term goals. You can create custom dashboards to measure the effectiveness of your teams and processes. SugarCRM offers you a number of tools to improve the efficiency of lead management during the different stages of the customer experience. You can group leads into segments based on their location, level of engagement, or industry. Use these segments to target your customers in a more personal way or with an individualized marketing strategy. SugarCRM sends you automated messages to inform you whenever any of your leads show activity. If you need to reach out to a new lead, the dashboard displays a message with important information about the lead. This information not only helps you ensure the success of the interaction, but also results in increased sales.
Fingerprint
There are several different types of data analysis that will be very useful when you want to follow up on a lead. SugarCRM categorizes and presents this data to your team members right when they need it. You can see the digital footprint of each lead , allowing you to check their interactions and improve your customers’ experience. It can be difficult to keep track of each customer’s digital sales process individually. For this reason, whenever SugarCRM alerts you about new customers, you will have access to their entire history of interactions with your company. You can use this information to ask the customer for their opinion on their last purchase, or to start a conversation about what they need. SugarCRM helps you access this digital footprint and allows you to establish meaningful interactions with your customers . This tool is also useful for measuring the effectiveness of a campaign. You can identify when you lost contact, and explore the areas that attract a higher number of leads to increase the effectiveness of your marketing strategy. SugarCRM allows you to improve your strategy by evaluating your company's strengths and weaknesses, and allows you to select the KPIs that result in greater growth for your business.
