In this article, we've summarized the differences between marketing automation and email delivery tools, as well as what you can achieve using marketing automation.
The reality is, we 're a marketing automation vendor , meaning we're people who want you to buy marketing automation.
However, in this article, we will not promote our products or compare them with other companies' products. This is because we believe that not only our own products, but also "marketing automation" itself can be useful for email marketing. Therefore, in this article, we will only tell you the difference between general marketing automation and email delivery tools, and how to use marketing automation.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Marketing Automation Overview
The difference between marketing automation and email delivery tools
Differences in email delivery functions
Differences in functions other than email delivery
Price Difference
Reference: If you're unsure about email delivery tools and marketing automation
Email marketing made possible through marketing automation
Understand the needs of your prospects through marketing automation and email newsletters
Improve your email content with marketing automation
Automate successful strategies with marketing automation
Advanced: Using marketing automation to turn email vp media email lists marketing into sales opportunities
Marketing Automation Overview
Marketing automation (MA) is a tool that automates and streamlines the four essential steps of generating sales for a company: attracting customers, nurturing them, selecting them and selling them.
The biggest feature of marketing automation is that, unlike email distribution tools, it can tell you which potential customers viewed which web pages and when. Marketing automation integrates "web analysis" and "customer management" into a single database, so it connects potential customers' information with their behavior on the web.
In addition to web analytics and customer management , marketing automation also has email delivery capabilities, so you can send emails to prospects who take specific actions.
Marketing automation functions
The functions of marketing automation are mentioned in " Summary of Marketing Automation Functions ." We hope this will be helpful for those who want to learn about the functions of marketing automation objectively.
The difference between marketing automation and email delivery tools
Marketing automation has an email delivery function. Therefore, it is often thought that "how is it different from email delivery tools?" In this chapter, we will pick up three notable differences between the two, as mentioned by our sales representatives, and introduce them.
