On June 10, we organized an online meeting with Salesforce where Berta Gálvez, Customer Success Manager at redk, and Enrique Cerrato, B2C loan phone number data Marketing & Growth Consultant at Salesforce, analyzed the advantages that marketing automation offers for companies specialized in training.
Over the past year, the education sector has witnessed an acceleration of its digital transformation processes. Strong global competition and technological advances are changing the ways of acquiring knowledge, and training companies must adapt their processes to this new reality in order to continue attracting clients.
Marketing and sales automation can improve the user experience and therefore increase the interest of future students.
Investment in specific software
To enhance the customer life cycle, it is essential to have specific software tools. During the session, Berta Gálvez offered a demonstration of how to automate and optimize acquisition and sales processes with Salesforce Marketing Cloud in the three most important stages of the user experience in the training sector: acquisition and follow-up, conversion, and reduction of dropouts from the moment of pre-registration or reservation to the start of the course.
Personalized experiences throughout the customer journey
One of the main advantages of implementing tools such as Marketing Cloud is that they offer the possibility of designing personalized experiences at all stages of the life cycle. These platforms automatically generate data on leads and allow the traceability of their interactions to offer a complete view of the customer throughout their entire journey. In this way, agents can adapt the nurturing process based on the behavior of each potential customer and accompany them until they complete their registration or integrate them into a database to implement marketing actions aimed at conversion.
In addition, these tools allow for the generation of dynamic content to personalize automated communications. Marketing Cloud's artificial intelligence technology combines customer data with information about the stage of the experience they are in to deliver relevant messages tailored to their specific journey.
