Why?
Consumers are bombarded with advertising and sales techniques are now aggressive, repetitive and obvious. On the contrary, consumers are attracted to a brand by authenticity, transparency and emotional closeness.
The advent of the internet and social media have a lot to do with this. These channels help consumers choose and select exactly which brands to interact with. If people don't want to see your ads, they will go somewhere list of tunisia cell phone numbers else in a second. It's that simple.
Because of this, marketers have discovered that they need to approach the consumer in a different way. We can no longer create and show the same old ads and expect results similar to those of 30 or 40 years ago. Instead, we need to add value to the lives of consumers to make them want to give us some of their time.
Content marketing is the answer to all of this and these are its foundations: building relationships and focusing on the customer instead of the brand.
This approach, guys, works.
For some excellent feedback, let these nine statistics speak for themselves. They really do speak for themselves. Get ready to persuade.
1. Content marketing gets three times as many leads per dollar spent as paid search.
Paid search has been touted as the all-in-one cost-effectiveness tool. However, a recent study by Kapost (in collaboration with Eloqua) proves otherwise.
When the two are pitted against each other, content marketing has both the lowest upfront costs and the most profound long-term benefits.
Over time, content marketing builds its own momentum, without needing to spend more money. Meanwhile, paid search requires a steady flow of cash to continue to get results.
2. Content marketing generates three times more leads than outbound marketing and costs 62% less.
Content marketing is not only less expensive than outbound marketing but also generates more leads.
Outbound marketing is the old way of doing business. Outbound marketing is mostly promotional messages that try to tell consumers how great a brand, product or service is. These ads are shown to consumers whether they see them or not. These ads are aggressive, disruptive and intrusive.
It turns out, and this is not surprising, that people today respond less and less to this type of product promotion. That's because there are other ways to connect with brands, better ways (like, say, content marketing).
3. In 1984, the average person saw 2,000 ads/day. In 2014, that number had risen to 5,000.
Three words: Ad overload.
How do people cope with this overload when they are bombarded with advertisements on a daily basis?
Two more words: Ad blockers. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report .
With consumers bombarded with ads day after day, content marketing comes as a breath of fresh air. It adds value to their lives, is unobtrusive, and aims to be helpful rather than promotional.
4. Nearly half of people aged 18 to 49 get their news and information online, and their number is increasing.
A 2016 Pew Research Center study shows that people are increasingly moving away from television as their primary source of news and information. Instead, they are increasingly turning to the internet for information.
If you are like the Little Mermaid and want to be where the people are, your brand marketing has to be online. What is the best way to go in this direction, the way that people prefer by far? Content Marketing.
Social media, blogs, and search engines – these are where you will find users who want to be informed. These channels are also where content marketing does most of its work (and manifests its magic).
5. Small businesses that blog see 126% more growth than small businesses that don’t.
A whopping 77% of Internet users read blogs. Combine that with the fact that small businesses with blogs see the most growth, and things get interesting.
Developing a regular blogging activity and a way of going about content marketing for a reason – it works.
6. After reading recommendations on a blog, 61% of online consumers make a purchase.
Content marketing builds trust in a way that no other method can match. Building trust over time means that consumers are paying attention and listening to your brand’s voice.
It’s incredibly, ridiculously powerful. It’s subtly persuasive without being blatant. It’s based on transparency and a no-nonsense approach. It’s simply content marketing.
