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..storiesresourcestopicsresearch Insightstraining & Educationeventsadvertiseout Of Content Ideas? Try Borrowing One Or Two (Even From Your Competitors)by Robert Rose| Published: September , | Content Operationsmany Marketers Spend Their Lives Trying To Differentiate Their Products Through Content. Everyone Wants Their Products To Sound Like No One Else’s. Every Marketer Wants To Establish Such Distinctiveness That Their Product Is Considered The Outlier In The Market (In The Best Way).

Content Marketers Want To Own The Answer To A Particular Customer’s nigeria phone number library Need Or A Disproportionate Share Of c Problem Their Products Or Services Solve.but That Level Of Differentiation Is Nearly Impossible. Mark Twain Said, “there’s No Such Thing As A New Idea. It Is Impossible.



We Simply Take A Lot Of Old Ideas And Put Them Into A Sort Of Mental Kaleidoscope.”there Are No New #content Ideas. Run Existing Ideas Through Your Mental Kaleidoscope, Says @robert_rose (Borrowing From Mark Twain) Via @cmicontent.share On Xin The Current Ai-driven Copycat Culture, Differentiation Feels Like A No-win Scenario.