More than 4 million companies were opened in Brazil in 2021, according to the Ministry of Economy. In the same year, there were 14,065 startups . But why has the bc data hong kong term startup become so popular in recent times? What does it really mean and what is the secret to the success of those that manage to leverage themselves in the market?
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What is a startup ?
The word of English origin literally means “begin”. However, in today’s context it represents much more.
Today, startups represent technology-based companies that have something new to show the market. They usually do not have a well-defined Business Plan .
However, they maintain themselves with much lower costs than more well-established companies in the market and are able to grow at very large levels. They want to become a company with a repeatable and scalable business model.
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Branches
Even though it is possible to encompass all startups under one name, it is important to know that they are extremely different from each other. Today, there are 6 segments that are on the rise, namely:
Fintechs: associated with the financial sector, examples: Nubank and Contabilizei
Biotechs: associated with biotechnology and receive many tax incentives for the most part, examples: Biofusion and SynBio
Lawtechs: technological solutions associated with the legal system, examples: Sigalei and LegalZoom
Agtechs: associated with the agriculture sector, examples: Webgados and AgCode
Edtechs: associated with education, example: Descomplica and App Prova
Indtechs: associated with how to create smart industries, example: Forsee
However, regardless of your industry, there are essential steps to creating a startup!
How to have your startup strategic and focused on results?
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Be innovative
It is not enough to want to create a startup and work to make it grow. This industry is full of uncertainties and that is why you need to have an innovative and attractive idea in the market.
Furthermore, will people in the industry embrace your idea? Is there an audience for what you want to sell? Are there professionals who would be willing to work with you? And most importantly, how will your startup stand out in a market dominated by monopolies?
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Structure your idea
How are you going to take your innovative idea to market if you don't yet have a general idea about your startup ?
Therefore, it is very important to use tools to build your company at this time. One of them is the Business Model Canva , which aims to validate hypotheses and have a broad vision of the company.
The most important thing about it is that it allows you to carry out more in-depth analyses of the problems that the market presents and how your company can be the solution to them.
The tool is divided into seven blocks: key activities, key resources, value propositions, relationships, channels, cost structure and revenue sources. It requires reflection from those who are using it to truly understand what the most important initial focuses will be.
Test
When we think of something new, it is essential to validate it with the market at the lowest cost.
Create a “draft” of your dream startup , that is, a prototype of it that is something simpler to analyze if there are customers in the market and validate your hypotheses about market size, product characteristics and everything you want to know to start your business.
