But with 2025 on the horizon, now’s the time to get creative and strategic.
In this article, we’ll dive vietnam phone number list into 17 proven lead generation tactics that can help elevate your sales pipeline and set your business up for success in the coming year.
Let’s get started!
What is B2B lead generation?
B2B lead generation refers to the process of identifying and attracting potential business customers (or leads) who are likely to be interested in your product or service.
It’s all about filling your pipeline with prospects that your sales team can nurture into long-term customers.
But successful lead generation isn’t about casting the widest net—it’s about strategically targeting businesses that need what you offer.
Types of B2B leads
There are two main categories of B2B leads:
1. Marketing qualified leads (MQLs)
MQLs are leads who have shown a level of interest in your product or service but aren’t quite ready to make a purchasing decision.
These are the individuals or companies that may have interacted with your brand by downloading an ebook, subscribing to your newsletter, attending a webinar, or engaging with your blog posts.
They’ve expressed curiosity but haven’t taken actions that suggest they’re prepared to have a direct conversation with your sales team just yet.
Examples of MQL behaviors:
Downloading a whitepaper or case study
Registering for a webinar
Subscribing to your email newsletter
Following your company on social media or engaging with posts
Visiting your website multiple times without requesting a demo or consultation
What to do with MQLs:
Continue nurturing through email campaigns and educational content
Score leads based on engagement to determine when they’re ready for sales outreach
Personalize follow-up actions based on the lead’s interaction history
