WHAT IS CROSS-SELLING?
Cross -selling is the action of offering the customer a complementary product or service to the one they already intend to buy . Cross-selling is very relevant in food, fashion, cosmetics, and tourism e-commerce in general.
An example will help you understand this better! When you buy a plane, you find that when the time comes to finalise the purchase, the airline or e-commerce site offers you numerous extras for your plane trip: transfers list of morocco whatsapp phone numbers from the airport to the city, bus tickets, car rentals, cancellation insurance, etc. Well, this is cross-selling in the digital medium: the offering of services that do not change the original service and that increase the average ticket price for the airline for the purchase that is going to be made and that are also very interesting for the user at that time because they add value. This is what we also call win-win in Marketing.
The great advantage of cross-selling is that the user is at the perfect moment (ready to buy) to offer these complementary services and as the owner of an e-commerce you must take advantage of this great moment.
Furthermore, it is recommended that the products and/or services offered through cross-selling always have a lower price than the main product so that the user perceives it as a complement to what they want to buy and increases the value of the overall purchase .
Examples of cross-selling
When you go to order your favorite pizza and a pop-up pops up offering you side dishes to go with it: chips, ice cream, drinks, etc.
When buying a printer, before finalizing the purchase or on the printers' website, they offer you the perfect ink cartridges.
