Improvements in technical SEO: optimizing loading times is crucial, since a slow site generates abandonments and affects both SEO and the conversion rate. This includes reducing image size, enabling gzip compression, and using efficient hosting.
Local SEO to increase sales opportunities: Local SEO allows you to attract customers in specific locations by optimizing pages with local data such as locations, hours, and reviews of physical stores, if applicable. Tools like Google My Business help you stand out in local searches and attract relevant traffic to specific areas.
International SEO to facilitate conversion: the implementation of an international SEO strategy allows you to reach global markets by adapting to the needs and search behaviors of different regions. It allows you to create a multilingual website structure, adapt keywords to each market and optimize content.
With these strategies, SEO is positioned as a switzerland mobile phone number key tool to attract highly qualified traffic, optimize the user experience and improve conversion at a local and international level.
"shake it" - an agreement between departments. Illustrated by dall·e 3.
IT strategies
Technology is an essential pillar to guarantee the success of an ecommerce, since it directly impacts the user experience, security and performance of the site. A robust technological infrastructure allows you to optimize processes, guarantee stability and maximize conversions.
Technology to improve conversion
loading speed optimization – A fast site is key to retaining users and reducing churn. This includes script minification, image compression, and the use of content delivery networks (CDNs) to speed up data delivery across different regions.
Security and trust: data protection and user trust are essential. The implementation of SSL certificates guarantees the encryption of sensitive information, while the use of trust seals and secure payment methods reinforce the perception of security in the purchasing process. These measures not only protect the customer, but also reduce abandonment at checkout.
Scalability and system stability: an ecommerce platform must be prepared to handle traffic peaks on key dates such as Black Friday or the launch of new products. This is achieved through a scalable and robust architecture that prevents system crashes and ensures optimal performance, even under high demand.
Advanced integrations: technology must facilitate integration with external tools such as CRMs, inventory management systems and analytics platforms such as Google Analytics. These connections make it possible to centralize customer information, understand their behavior and adjust strategies more efficiently, from marketing campaigns to personalizing the shopping experience.
Continuous support and updates: A successful ecommerce requires constant maintenance and updates to ensure that the technology is always aligned with the latest trends and market demands. Proactive monitoring and ongoing technical support ensure the site is always functional and secure.
