Who is responsible for the main content

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We know this has become a vital factor for search results based on the historic updates that Google has implemented.


In 2013, Google published the Search Quality Evaluator Guidelines

In 2014, they introduced the concept of E.A.T.

In 2018, the infamous Medic update was implemented (Google Grump was furious!)

In December 2022, the additional E for “Experience” was added to E.A.T. to recognize those with valuable insights into topics based on experience.

It should be obvious how important content quality is for SEO. The Search Quality Evaluator Guidelines specifically state the most important factors that determine the quality of a page:


Clearly demonstrate and achieve a beneficial purpose rich people database of the page

Demonstrate a high level of E.E.A.T.

Main content quality and quantity


Website Reputation

Ten Tips to Boost E.E.A.T. and Improve the SEO of your website
Creating a higher quality page is beneficial for every website no matter what the niche. Based on Google’s SQEG, here are some actionable tips to boost E.E.A.T. and improve the SEO of your website.

Publish actionable content with a clear purpose
Publish content to create value for your readers. Some publishers fall into the trap of writing for SEO, rather than thinking of the user first. When a user has something to gain from reading your content the purpose of your page is very obvious.


There are many times Google will crawl your site, discover your pages but choose NOT to show it on its index.