Leverage Social Media Proof To Boost Email Conversion Rate

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Use the ad copy in your next email campaign and track metrics like open rate, click-through rate, bounce rate, unsubscribe rate, forwarding rate, and conversion rate. If the bounce and unsubscribe rates remain the same or even reduced, and other metrics increased, it's an indication your ad copy can generate results on social media.

Run Social Media Contest
Running a contest is common on social media platforms, especially on Instagram. Businesses use it to grow their audience, gain media exposure, generate leads and sales. But your approach should be different because you want to move your target audience from social media to your email list.

Let's say you sell ladies' bags, and you have new arrivals in your store. You can upload two of them on Instagram and announce to your audience that you are giving them away to two lucky followers.

Set the rules which can be:

Follow me
Like and share this post
Subscribe to my email list using the link added to my Instagram bio
State when winners will emerge which is usually within 72 hours.

If you have a huge audience on Instagram, many of them home owner database will enter the contest thereby subscribing to your email list.

Once you have them on your list, you can always promote your products to them via personalized email and that boosts your conversion rate.

Seeing, they say, is believing. That's why you should always leverage social media proof to convince your email audience to take action. Customers are happy to share positive reviews on social media when they derive maximum value from the product or service they bought from you.

This is common on Facebook groups, Twitter and LinkedIn. It can be on the Facebook group you created to promote your products. On Twitter, they can tweet and tag you while on LinkedIn, they will mention you.

Keep an eye on this user-generated content because you need them to encourage your email subscribers who are skeptical about taking action. Turn on your notifications, so you know when you are mentioned. Then screenshot and add them in the next email you send to your subscribers.

Below is Adam Enfroy, a six-figure blogger using this method to boost the conversion rate of his blogging course. He shared a screenshot from his Blog Engine Facebook group. And it's about a student who bought the course, applied his teaching, and made his money back in 45 days.