Table of Contents
Understanding What is Slug?
Why URL Slugs Matter for SEO Ranking
Guidelines for Creating a Slug That's Good for SEO
How to Fix URL Slug in WordPress
summarize
Understanding What is Slug?
Slug or the full name is URL slug refers to the end of the URL after the forward slash (“/”) that identifies a specific page or post on that page. For example, https://asiasearch.co.th/what-is-slug/ will go to the post page on this page. But if it is https://asiasearch.co.th/what-is-seo/, it will refer to the post page about what is SEO content . It is the end of the URL that tells what the URL will be about.
However, each slug on your web page must be unique and the slug provides information to viewers and search engines about the content of that page or post. This makes the slug very important for SEO, so that search engines like Google can easily understand the URL of that web page. Today, most websites are built using short and clear slugs to identify all the pages on the website, so that both viewers and search engines can easily understand.
Related Articles What is a URL?
Why URL Slugs Matter for SEO Ranking
URL Slug definitely affects your SEO strategy in one way or another. Because URL is a standard format for accessing information on the Internet, consisting of an IP Address or Domain Name followed by a description of each web page to make it understandable to people and search engines. URLs are the pointers to resources on the Internet, so defining an easy-to-understand slug will definitely affect the search results of search engines.
Imagine if a search engine that has the same content on the web, the search paytm database engine algorithm wants the content to be clear, clean and optimized to understand the information that the searcher wants. And having a clear URL slug that is on point with the search, a short word that is easy to understand, will definitely help the audience of your website and search engines understand your web page. That recommendation will be brought to buy a position on the top of the search engine as well.
Guidelines for Creating a Slug That's Good for SEO
Creating a Slug is another SEO strategy, and writing good text in the Slug for your page or post can have a positive effect on your SEO. To create a quality Slug that is easy for search engines like Google to understand, you can do the following:
1. Put the main keyword of the content on that page in the Slug.
SEO, what will make search engines understand is choosing keywords that are consistent with the search. Therefore, putting the main keyword of the content on that page in the Slug will make it easier for search engines like Google to consider what this web page is related to and whether it matches what the searcher wants or not. This increases the chance that Google will see your website with a Slug that matches the main keyword used in the search.
2. Create an easy-to-use URL slug
Imagine a search result page on Google. You will see many different URLs related to different topics. For the websites that are ranked high, you will notice that they use a short and easy to understand URL slug, knowing exactly what the website page will provide information about. So when creating the slug, you need to make sure that the text in the slug is consistent with what people expect to see?
3. Use only lowercase letters.
Try to use only lowercase letters in your slugs, as in some cases you may accidentally create duplicate content by mixing uppercase and lowercase letters together. Anyone using WordPress can go in and change or edit the slug, and WordPress will automatically lowercase it.
