Another fundamental element to focus on when publishing content is the use of a well-defined tone of voice for our brand. The tone of voice is an integral part of a brand's identity and the same goes for a blog and its content. It allows us to be recognizable and distinguish ourselves from other providers in the same niche. It must also be the right one to use to engage our target audience.
The author identifies 3 simple steps to identify your tone of voice .
Analyze the content already produced and the country email list relative tone of voice, identifying those that have a similar brand voice and that stand out compared to what direct competitors do.
Think about what words describe your brand as if it were a person: is it sophisticated, young, fun, modern, serious? Determining these characteristics helps you create a style that reflects them .
Putting all these attributes together using the formula “ADDE”: Attribute Makers-Do's-Don'ts-Expression , thus tracing a perimeter within which our tone of voice is articulated, limited by dos and don'ts, expressions and tones to use or not.
Finally, you can also decide whether to use special expressions that further define the tone of voice and that are widely used on the web such as emoticons, slang, acronyms.
As we have seen, creating effective content is far from being a casual process: it is instead based on identifying a niche and therefore our why and the problems we solve, defining the target audience we are referring to, dividing the content into categories and subcategories, always keeping in mind the funnel and the path we want our reader to take to take them from a simple user to a fan and finally a consumer. Every step and every post we make must be based on a system structured by micro objectives that will then lead us to achieve our macro objective .
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