Why should CEOs be involved in growth?

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Anyone who works for the company (regardless of role or seniority) can leave at any time. Marketing directors, in particular, stay an average of 42 months, while millennials only stay 24 months . If someone leaves the company, it's important to know what's happening.
The second (and probably most important) reason is that as CEO, you are responsible for revenue growth. While you can delegate oversight of sales and marketing to people who work for you, your participation in this highly strategic effort should be a requirement . Generating revenue is a complex business and requires a higher level of investment than ever before.

Sales and marketing alignment begins tunisia mobile database ends with the CEO .

If you're looking for results (and you probably are), you should be involved at a high level.

That way, you can identify challenges, remove obstacles, and prevent this highly strategic initiative from going awry and costing you money, time, and possibly even your job.



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Start by getting involved in the planning process.
Make sure you validate the marketing-sales approach , and if you work with an agency, take part in the selection of the service provider.
If you 're helping with agency selection , get involved from the start. Then you can step back and let your team follow up.
Check in from time to time and ask your team and the agency how things are going . Asking the agency will give you an outside, objective perspective that can help you identify internal issues that need attention. This is a major undertaking that requires knowledge, guidance, and direction from the CEO.