AR experience in Harrods to coincide with the launch

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4. Pull & Bear – Video Game
Inditex, owner of the retail brand Pull & Bear, has launched Pacific Game, an AR game developed in partnership with Facebook’s Creative Shop. The game involves a virtual journey from California to Tokyo, during which users can move their heads to avoid obstacles and collect points along the way.

Designed primarily for social media, the game can be played chile phone number lead through the front-facing camera function of Instagram, with quick access also available on Facebook and the retailer’s own website.

5. Burberry – Olympia at Harrods
Retail brands are reimagining AR experiences to retain customers attracted during the pandemic as loyal fans of the brand. Burberry is one such example, which recently launched a pop-up of its new Olympia bag. Using a QR code in the store, users were able to see the Elphis statue walking around and take photos or videos to share with friends.