1. Account structure planning
A reasonable account structure helps improve management efficiency. It is recommended to divide it according to products, regions or business lines.
2. Delivery settings and optimization
Bidding strategy: Flexibly adjust bids based on keyword competition and budget.
Region and time: Accurately locate the target list of uruguay whatsapp phone numbers market and arrange the launch time reasonably.
Improve quality score: Optimize ad quality and increase click-through rate and conversion rate.
3. Practical skills
I helped an educational institution significantly improve its ad ranking within a limited budget through refined delivery settings and continuous quality score optimization.
3. Data Analysis and Effect Evaluation
In SEM promotion, data analysis is an indispensable part. By deeply analyzing the rules behind the data, we can adjust the strategy in time and optimize the effect. In this chapter, I will guide you to master the essence of data analysis and achieve a leap in promotion effect through in-depth suggestions.
1. Interpretation of data indicators
Understand the meaning and calculation methods of key indicators such as click-through rate, conversion rate, and ROI.
2. Effect evaluation method
Comparative analysis: compare the effects of different keywords, advertising ideas or delivery strategies.
Trend analysis method: observe data change trends and predict future trends.
3. Practical suggestions
Through regular data analysis and performance evaluation, I accurately adjusted the SEM strategy for a fast-moving consumer goods brand and achieved steady sales growth.
