Complete guide to chatbot marketing in 2025
chatbot marketing is the next step for innovative marketing teams. Here's what you need to know to get started.
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marketing chatbot" on blue and black background.
AI chatbots continue to gain popularity: they create an efficient service for customers while increasing profits for companies.
One of the most popular types of AI chatbots is used for chatbot marketing.
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What is chatbot marketing?
Chatbot marketing is the use of AI chatbots to promote products, engage audiences, and drive sales across platforms such as websites, social media, and messaging apps.
It focuses on automating conversations to support marketing objectives and customer engagement at all stages of the funnel: capturing leads at the top, nurturing leads at the middle, and closing sales at the bottom.
A chatbot marketing strategy is easy to create with clear goals, the right platform, and a thoughtful approach to engagement.
Man on ladder with megaphone sending speech bubbles to people below.
How to create a chatbot marketing strategy
AI implementation often intimidates our clients when they contact us for the first time.
1. Define the objectives
Start by asking yourself: what do you want your chatbot to achieve?
drive sales, or provide customer support? Clear objectives act as your north star, guiding every decision in your strategy.
Be specific. For example, instead of "increase engagement," aim to "acquire 50 new leads per month" or "reduce response time by 30%." The more precise your goals are, the easier it will be to measure success.
2. Choose an audience + funnel stage
Who is your chatbot for? A good marketing strategy starts saudi arabia phone numbers with knowing your audience. Define their demographics, interests, and pain points to tailor conversations effectively.
Consider what stage of the funnel they are in. Are they learning about your product (top), considering a purchase (middle), or ready to buy (bottom)? This will determine the tone and focus of the chatbot: educational, persuasive, or action-oriented.
Illustration of employees at a table with charts.
3. Choose a platform
Your chatbot should know your audience wherever they are.
If you choose a chatbot platform with integrations (or flexibility), the choice is yours: your website, facebook messenger, whatsappo sms, the right platform depends on where your target audience spends time.
Each platform has its strengths. For example, a website chatbot is ideal for guiding visitors through your site, while WhatsApp excels at delivering real-time updates. Choose one that fits your goals and the behavior of your audience.
