If not, then what's the point of reading it?

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Because they help you imagine who you are talking to when creating any type of content.

It's like thinking about an imaginary person you're talking to and keeping in mind while creating content, and it's really helpful for the person actually creating the content!

Keyword Research and Topic Planning
This one is super important, so take note.
Whenever you are creating written content, keyword research is vital.

Even though it’s getting much harder to rank for most keywords, it still needs to be part of your planning process.

See, the people who azerbaijan email list claim that “keyword research is dead” are the ones who have already found success simply by stuffing their content with specific keywords.

While it’s true that you can’t rank like this anymore, you still need to know what key search phrases you’re targeting with any given piece of content so that your writer can create quality content around that term and implement semantically related keywords that tell Google exactly what a given piece of content is about.

It is also very important to understand what people are actually looking for.

The perfect opportunities for content writing exist at the intersection of keyword research and your marketing messages.

Wherever you can add value to a customer's life by providing an answer to their search phrase and also demonstrating your own expertise, that's where you want to play.

And that's where topic planning comes in.

Building a Content Calendar
At this point you’re probably thinking, man, that’s a lot.
Well, yes, that’s why you’re hiring a content marketing agency, right?

Once keyword research and topic planning are complete, your digital content marketing company should build a content calendar, which dictates what content will be created, when, who is responsible, when the deadline is, and how it will be distributed.

The importance of a strong content calendar is unparalleled.

Otherwise, you'll just be creating content willy-nilly, without any real understanding of when and why.

And without it you probably won't be able to achieve everything you dream of.

Without clear deadlines and individual assignments, companies tend to fall into the old trap of “I’ll do it when I have time” or “Someone else is doing it.”

This is always a recipe for disaster.

Specialized Writers vs. In-House Jack-of-All-Trades
Many content marketing agencies have in-house writers.
After all, they are creating content all the time, so why wouldn't they?

Well, the problem is this:

In-house content writers are great for them, but maybe not for you. That said, they’re much easier to manage and also tend to keep costs much lower.

The problem is that in-house writers will never be experts in everything. They might be great in one or two areas, but in the rest? They’re probably no better than anyone else.

This leaves you at risk a little bit.

On the other hand, some digital content agencies hire multiple specialist writers, bringing them in for specific projects where their skill set is especially relevant.

This allows them to choose specific writers for a given project and for certain types of content that they are most skilled at.

Using the Right Types of Content
It goes without saying, but not every form of content is appropriate for every purpose or goal.
Your content marketing agency should not only know this, but also when to use specific types of content to achieve certain goals.

At Nume , we believe in content that is:

High quality
High frequency
Long form
Let's break it down a bit.
Obviously, everyone prefers high-quality content over low-quality content.

What we mean by high quality is content that is 10 times better than anything else that ranks for that search phrase, is highly relevant, and actually leaves the reader with something they can take away and implement right now.


When it comes to frequency, we know that releasing content regularly is extremely important.

It tells Google that you are active and relevant, and it tells your customers that you care about their challenges and are motivated to help them solve them.

We also know that long-form content is shared much more than short articles.

That’s why our blog posts should be at least 3,000 words long. Plus, we know it’s kind of hard to deliver any real, actionable value with a 1,000-word blog post.

Google is a complicated and fickle beast, but we believe its number 1 goal is to show the most relevant, highest quality content for any search query – every time.

Traffic and Lead Growth Through Content
Creating educational and highly actionable content is important, but if it doesn’t generate leads and traffic, it’s useless.
I mean, you want to see a decent return on investment, right? And content marketing can generate really good ROIs.