Obviously, the higher the index, the better. On average, marketers consider 50-60 as a good result, 30 and less is a reason to think about changes, less than 5 means the business needs to be saved.
How to Increase User Loyalty
What kind of client — such mechanics. Carefully study your target audience and choose an effective way of interaction. But there are rules common to all.
Make communication as simple as possible
The client should be able to quickly contact you to resolve their issue. The more ukraine consumer email list channels you offer for feedback, the better. Older people are unlikely to be happy with the prospect of writing to a chatbot, while zoomers, on the contrary, would rather write to you than hang on the line. Be flexible in communication.
For example, Tinkoff Bank offers 3 feedback channels: telephone, in-app chat, and a form on the website with the ability to preview the FAQ.
Use CRM systems
We strongly recommend storing customer data in a CRM system. This allows you to practically read your customers’ minds: know their preferences, what channels they choose for communication, and collect the entire user history in one place. The matrix has been here for a long time.
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