Every company should care about its visibility on the Internet - because it is currently the most important source through which Customers reach it and familiarize themselves with its offer. Even the best offer and perfect product can remain unnoticed if it does not entail proper promotion and is not recognizable or visible.
An important element of positioning is website optimization - SEO, which can also be treated as a separate service, but which is where positioning should really begin.
The most important benefits of positioning for companies:
greater and growing website visits by Internet users
easier fight against competition - presence in SERPs commands bosnia and herzegovina b2b leads respect and is definitely an important element of the company's competitiveness
maximizing the benefits of posting valuable and relevant information for potential customers on the website
increasing the recognition of a company's key products thanks to increased website traffic
facilitating the acquisition of new contractors.
In order for positioning to be effective, it is worth paying attention to the possible mistakes in this area and avoiding them.
Basic positioning deficiencies
Lack of website optimization for search engine indexing - SEO
Acquiring many links to a new domain too quickly - the search engine may consider this process as artificially driven and will impose some kind of filters on keywords.
Choosing difficult to position, overly competitive phrases.
Mindless duplication of content from other sites - copying and pasting content results in so-called Duplicate Content and removal from the index.
Lack of systematicity in adding external links.
Creating spam by including too many keywords in your content and tags.
No spam moderation in comments under certain texts posted on the site.
Creating content on the portal using only graphics and not text and lack of optimization of added graphics.
Bad facilities
It is also worth noting the mistake of using the wrong catalogs. A significant number of people who are just starting their adventure with SEO see cataloging as the first stage of their work. The problem begins when the entries in the given catalogs turn out to be worthless.
There are many directories (including those that are available for free), but not necessarily an entry in them will bring benefits to the company and make sense. Therefore, you should avoid using worthless, junk directories. A slow server will also be an unfavorable factor in the positioning process. It turns out more and more often that certain search engines take into account the speed of loading the website. You can also be afraid of using a backend, subdomains or free hosting.
A significant mistake in positioning is using texts written by an unprofessional copywriter for this process. SEO copywriting is writing unique, creative and imaginative texts - which, in addition to the above-mentioned advantages, are also appropriately formatted and optimized and contain well-naturally incorporated keywords. A copywriter should be able to pay attention to these aspects and properly use the written word.
