Amount of text
It is true that images are usually more efficient in attracting the attention of users who receive email marketing. Even so, the text is very important for there to be a balance perceived by the email marketing tools themselves. Since an email is composed only of images, the probability of this message being SPAM is read as high by email marketing software.
Balance in the case of email marketing, therefore, will be: succinct texts that communicate what you have planned, in a clear manner. The tip is to describe the products that are united arab emirates b2b leads being promoted in the email, being direct and descriptive.
Titles considered suspicious
To prevent users from having negative experiences with email marketing, email sending tools also consider the title created for sending email messages. After all, the title will be the deciding factor for whether or not the user opens an email. Therefore, avoid using special characters or titles such as “100% discount on products costing R$20.00”, “This is not SPAM”, etc. This type of title raises an alert that causes email marketing tools to identify these messages as possible SPAM situations, preventing your message from reaching the recipient's inbox.
Just like the previous item, the tip is to be practical and direct. The subject of the email should be very attractive to your customer, and if the main attraction is price, for example, focus on alternative words that make this factor clear: “exclusive discounts”, “price reductions”, etc. Repeating words is also not recommended.
If you do some research on the subject, you will notice that there are some very strict guidelines regarding what to include or not in the subject line of an email. And all of this should be considered with common sense in mind, of course.
More than any other practice, email marketing relies heavily on the reputation you create for your email sending address. It is from this address that your content will begin to be evaluated by recipients' providers. Therefore, being cautious when creating your email marketing content is an essential strategy!
