Both direct and deferred sales work well in Telegram

[aminaas1573]

For us, the value is primarily not in the quantity, but in the quality of the audience. From the very beginning, we were guided by the fact that we would not use paid tools to attract an audience. We planned to develop the channel based exclusively on useful applied content that would be valuable for users and collect them pointwise, mainly through partners.

Now let's talk about sales. .

For direct ones, it is enough to publish an offer with a link to the site or a product card with an introduction. The main thing is to interest the audience and make the offer attractive. Add discounts and special conditions for subscribers to convert them into buyers. Show how your product works and what problems it solves. Create additional value. You can also upsell the product, for example, using a bot.


Example of a native post selling a product from Exbico
As for deferred sales, as already mentioned, the thailand consumer email list quality of subscribers in Telegram is higher than in social networks, because here the contact is closer and therefore the involvement is deeper. Subscribers are more willing to read your posts, and if you work on CJM and publish materials relevant to requests and pain points, then subscribers will warm up and eventually convert into customers.


Comment

Elena Polisadova, Internet marketer, Bitrix24 partner, business consultant

In Telegram, people will buy only when they trust you totally. Therefore, an important task is to inspire trust. This can be done with the help of content and taking into account the needs of your target audience.