out, Meta has been carefully keeping track of businesses and updating its policies from time to time. And recently, Meta has revised its policies for businesses operating in various niches to allow them WhatsApp to engag Australia Phone Numbers their customers and promote their offerings.Having said that, in this article, I’ll explore these new changes and describe to you which businesses can now utilize WhatsApp to expand their reach. If you operate in these industries, now is your time to start using WhatsApp for scaling your outreach efforts.
Which verticals can now use WhatsApp?
In its recent policy update, Meta has enabled gambling, over-the-counter drugs alcohol, and online gaming companies to use its services for growing their brands. These verticals were previously not allowed on WhatsApp, but after seeing the boost in customer interest, Meta has taken this initiative.
However, you have to keep in mind that regulations surrounding these industries are much stricter than others (more on this below) and you need to adhere to local or national laws in addition to WhatsApp’s Messaging regulations.
Having said that, let’s understand the updates from the perspective of each vertical in detail.
WhatsApp's new policy for online gambling & gaming businesses
Till now, these businesses are not allowed on WhatsApp, making them look for other alternatives to connect with their audience. But after the updates, brands operating in gambling and online gaming can make use of WhatsApp for effective communication.
However, you have to get Meta’s consent and verify your business before you can stand promoting it via WhatsApp. Even if you are running physical betting shops, such as casinos or government-approved lottery stands, you can use WhatsApp to market your business with the correct authorization.
As these businesses involve real money, you need to get a complete verification and fulfill the legal requirements of WhatsApp. Now you might ask, which business is considered a part of the online gambling or gaming niche?
In Meta’s eyes, any activity that revolves around real money like cash transactions or exchanging digital assets such as cryptocurrencies for rewards is a component of online gambling or gaming.
