The Reach phase in a nutshell:

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When you want to reach a new audience ( Reach )
In the midst of the intense pursuit of conversions, the importance of a cold audience can sometimes be forgotten. However, in order to have a continuous flow of customers and leads in the sales funnel on the way to conversions, targeting a cold audience is absolutely essential. Even liquid cannot flow into a bowl indefinitely if it is not poured into the funnel more.

In order to reach a cold audience, i.e. fill the top of your sales funnel, you need to know and have the courage to choose the right channels to reach your customers.

Social media marketing is an effective way to reach your desired cold audience, as the targeting options are very broad. Social media channels allow you to target advertising based on everything from interests and family status to job title and location.

In addition to social media marketing, Google advertising is kuwait phone data also effective and profitable. I will go into more detail about choosing the right channel in the next section.

The purpose of this stage is to attract a cold audience to the top of your funnel, for example through social media and various Google channels.
A properly targeted, eye-catching ad on the ideal channel for your target group is the key to success at this stage.
Don't forget the importance of a cold audience! A cold audience is like graphite, which on its way down a funnel eventually turns into a diamond under heat and pressure.
Read more: Reach; How to reach your target audience cost-effectively

So how do you choose the right channel for your target group?
When choosing a marketing channel for your company, it's good to be sensible, but also brave. If your company operates in the B2B sector, for example, and your number one priority is lead generation, Meta's channels Facebook and Instagram , as well as LinkedIn, are probably the most effective options. On the other hand, Pinterest or TikTok may be wild cards that you shouldn't count on, but you should also be open about. When choosing a social media channel, you should consider which would be a winning advertising channel for your company.