Twitter is used as an engaging witty social platform.

[Joyzfsddt66]

When it comes to the DominosCareers Twitter account, the brand expertly packs as much engaging information into 140 characters as possible – and succeeds at it. Up-to-date job opportunities are constantly highlighted on the account’s Twitter feed, as well as relevant company news, pizza commentary and engaging on-brand announcements. The DominosCareers account also frequently uses the hashtag coolplacestowork, reaching job seekers who aren’t just looking for a place to work and advance their careers, but also to play.

Stiteler discussed that keeping technology at the forefront of the brand’s social strategy – including Twitter – has helped propel Domino’s established employer brand.

“Although our company is over 50 years old, we are well known for staying costa rica whatsapp phone number current, if not ahead of the technological times. In fact, Domino’s is now consistently one of the top five companies in online transactions, and 40% of our sales in the U.S. are taken through digital channels. We are often referred to as a ‘technology company that happens to sell pizza,’” she said. “We are known as a technology company that has a well-designed and well executed consumer social strategy. Our hope is that our social recruitment strategy will complement what we are already doing on our consumer side.”