take time zones into account

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Don't be a spammer
We all have that one friend who doesn't know when to stop texting. You love them, but sometimes you wish they'd take a hint. The same goes for your SMS marketing, and it's a fine line between keeping the connection going and being a nuisance.

Unfortunately, consumers don't really agree on how often they prefer. But a report from Validity found that 19% of consumers would like to receive a text message from a business once a week. However, a significant proportion (12%) only want to receive a message once a month.

If you go over the limit, you risk getting into the dreaded spam zone, so to keep most people happy, aim for 2 messages per month. It's all about balance!

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Knowing your customers' habits and preferences will help you determine the best time to ship.

Research from Omnnisend recommends that you should send your SMS bursts between 12pm and 1pm (lunch break) to get the highest conversion rates. And the best days to send are Tuesday, Thursday, Friday, und Samstag.


But depending on your niche, the best days and times may vary. Shift workers, for guatemala telegram number example, may take their breaks at different times. City workers who commute by train may be more likely to buy something to spice up their journey.

If your subscribers are spread across different time zones, you should take this into account when scheduling SMS messages.

Sending a text message about a shoe sale at 2am? A sweet dream can quickly turn into a marketing nightmare! Pay attention to the clock so your customers are smiling and not staring at their screens in the middle of the night.