Since attracting top talent is a very important part of the success of any business, your recruitment methods need to adapt and stay on top of trends. It's possible to attract the employees that you want through social recruitment. However, if you aren't getting the results that you want, it may be time to figure out what you're doing wrong in order to make it right. Here are the top 3 signs that you need to change your social recruitment methods
No Cohesive Brand
It's hard to attract people to a company that isn't clear about its identity and what it chile whatsapp phone number stands for. Whether you want to or not, you brand your company with every social media post that you make. A corporate law firm is likely to have very different social media posts to an advertising agency, and that' a good thing as it will help people to see whether it's a company that they would fit in with or not. You also need to be consistent with your brand on social media so whilst you may decide to talk about slightly different things on Facebook compared with LinkedIn the brand values and tone of voice must remain the same.
Take action: Set specific guidelines for how you want to brand your company. Also, if possible, make one person within the recruitment team responsible for looking after your social media accounts. One of the things that sometimes happens when multiple people handle social media activity is that a business lacks one consistent voice. Make specific guidelines for how to infuse each post with the voice that you want customers and potential employees to identify as representative of your brand.
3 Signs That Your Social Recruitment Methods Can Be Improved
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