Google vs Facebook Ads? Which platform should you choose for paid online marketing?

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It’s my first time to promote online, which platform should I use? What attracts the most attention is the choice between "the world's largest social media - Facebook" and "the world's largest search engine - Google". Which platform is most suitable for my business, and what are the differences and characteristics of each? So that you no longer have no idea where to start, let’s compare the differences between Facebook and Google ads:

Google VS Facebook Ads
Both are technology companies from the United States. Google has been established since 1996; Facebook has been established since 2004. By comparison, Google is naturally the elder in the industry.

In terms of revenue sources, approximately 90% of Google's revenue comes from its Google ADwords system .

As for Facebook , their revenue is relatively less ghana whatsapp concentrated. In addition to paid promotion posts and advertising in cooperation with third parties (Audience Network), there are also new virtual tokens and other revenue .

Photo from Internet
Passive advertising VS active advertising?
Google—Passive?
Some people say that Google ADwords, Google Search, SEO/SEM (search engine optimization) is a relatively passive promotion method , because users need to enter relevant keywords on the search engine before the website or content will be displayed to customers, and the website Search results that are not ranked on the first page will also be significantly less effective.

If you use Google Display, users also need to notice that advertising is the first step in conversion among the numerous information on the website, so Google advertising is relatively dependent on customers' "active search .