Don't forget to create a responsive logo

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1. Don't overdo it
If there is one thing that big companies teach us is that the key to a successful logo is simplicity . When it comes to graphics, just like in many other fields of communication, the golden rule less is more applies . Even if you have a lot to say, do not overdo it and do not create complicated designs and illustrations, if you have a lot to say you will say it through other channels, such as social media or a website. The logo is made to be simple, clean, short and direct.

2. Don't follow fashion
Trends come and go, but your logo will remain. Even if the current trend seems perfect to you and even if creating a trendy logo can work in this period, rest assured that when something else becomes trendy, your logo will feel old and you will surely have to face a radical rebranding phase . Choose a simple, classic and timeless logo and you will never have to change it.

3. Don't use too many colors
Your logo must express a direct and precise message, it must not be an illustration of the Venice carnival. Too many colors translate into too many messages and too many messages translate into confusion. Study in egypt whatsapp resource detail the meaning of the colors and adopt a maximum of 3 or 4. Obviously the fewer colors you use the better, although generally the perfect number of colors used in a logo is 2 .


The font is something essential within a visual communication strategy and a coordinated image. Choose the right font carefully and if necessary hire someone to create one from scratch specifically for your logo. Choosing the wrong font means communicating the wrong message and this creates confusion. Which is not a good start.


When you are designing your logo, remember that it will have to appear and be inserted in different contexts. Will the logo you are designing look good on newspapers, brochures, billboards in the same way that it will look good on a smartphone or a computer screen? And on a business card or letterhead? If the answer is no, then start over and create a logo that is as adaptable as possible to everyone in possible contexts.
In the world of marketing and visual communication, being recognized at a glance is an advantage for which companies all over the world make enormous economic and energy efforts. But a good corporate image does not only mean having a logo that allows your target to recognize your brand in just a second, it means having a logo (and not only that) that transmits certain emotions to your target and strengthens the brand identity of your company.