Tariff: under development

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Speed ​​and quality of support: Yandex Advertising support, feedback form on the website.

Functionality: API. There is no sandbox office that allows you to study ORD in advance.

Help with labeling: a large block with training materials on labeling – help on the Yandex Advertising website and FAQ.

At first, ORD was intended primarily for those who use Yandex tools (advertise in Yandex.Direct, Business, on PromoPages, etc.). In this case, the token is created automatically, and the necessary information is immediately sent to ERIR. To correctly transfer information to ERIR, the advertiser must fill in only a few fields. In March 2024, a full-fledged ORD account was launched, in which all participants in the advertising market can register creatives for free, receive tokens and report on any advertising formats. To do this, you need to study the connection conditions and integrate into ORD via API.

How to choose ORD for advertising marking

Tariff: paid. To calculate the costs of working in ORD, Ozon has a calculator. It requires specifying the weight of creatives and the number of advertising markers. The minimum payment per month is 5,000 rubles, 1 MB of creative or 1 marker - 10 rubles. If creatives and markers are loaded per month for up to 5,000 rubles, the minimum usa whatsapp payment amount will be debited on the last day of the month. For clients who have signed an agreement but do not use ORD services - free for a month without use.

How to choose ORD for advertising marking

Speed ​​and quality of support: form on the website and email .

Functionality: API, demo account.

Help with labeling: FAQ, our own knowledge base , webinar on working with ORD, Telegram channel on labeling .

Ozon ORD can work with all advertising systems, but companies that advertise on Ozon do not need to do anything, Ozon independently collects all information about placements and transfers it to ERIR. Those who do not advertise on Ozon must manually fill in information about placements, receive tokens, enter statistics on impressions and cost of services.

As in the case of ORD VK, you can evaluate the work and interface of ORD in the sandbox account. Here you can understand how ORD works and test the integration via API.