A correct strategy is the fundamental element to achieve your goals

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This is crucial to preserve the ROI (Return On Investment) and discover opportunities and threats in your market. Being fast, creative and proactive, this is the challenge of Digital Marketing.

Here is a simple example of a digital campaign:

Objective (SMART) :
Increase sales through the eCommerce platform by 15% within the next six months.
Tactics :
- Pay per click campaign on search engines (with related landing page)
- Social media marketing on Facebook (with promoted posts that point to the landing page )
KPIs and goals by tactic :
- AdWords: 1000 search clicks after the first month; goal: average cost of 1.5 euros per click
- Facebook: 50 comments and 10 shares on campaign posts per week. Here is a real example.
Conclusions

There are many different paths you can take, but first you ecuador whatsapp resource need to understand where you are, where you need to go, and how to get there.

An effective marketing strategy analyzes the market context, weighs the available options and makes important choices, based on solid research and relevant data.

Digital Strategy adds the technological element, engagement and iterative optimization of the media mix .

The wide variety of tools and tactics offered by the digital world make strategic choices more complex, furthermore the digital marketing strategy is highly empirical, but you can continuously refine it with available data.