Create a website or portfolio for your SEO agency

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Ideal SEO Clients
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When you first start out in SEO consulting, you might think, “I’ll take any client!” But let me tell you, casting a wide net isn’t always the best approach. It can lead to mismatched expectations or, worse, projects that aren’t in line with your expertise.

The first thing to do is to divide into niches or create segments of SEO services.

Remember the coffee bean analogy? It applies here too. Not all beans (or customers) are the same. When you choose a particular niche, you are targeting an audience that best aligns with your expertise.

For example, local businesses brazil whatsapp are your strong point if you excel at local SEO.

It's about knowing where your sweet spot is and marketing to that segment.

It helps to give a face and a story to your ideal customer.

Then create buyer personas for your target market.

Where do they hang out? What is their business problem?

Creating buyer personas is often like writing a character for a novel. But instead of fiction, these personas help you precisely target your marketing efforts. They ensure you’re always reaching your best customers.

Remember that understanding your customer is the first step to ensuring a successful partnership. And it all starts with determining who they are.

Setup a website or portfolio for your SEO agency
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Entering the world of SEO without a well-constructed website or portfolio is like a chef without his signature dish.