What is meant by SEO ROI?

[sharminakter]

In this blog, we'll go over a couple of different calculation formulas for SEO ROI, but also why focusing on just one KPI can overshadow other valuable benefits achieved through search engine optimization.

You can also listen to the blog!


ROI (return on investment) means how many euros each invested euro brings back to the coffers. The goal is certainly to produce a positive ROI, i.e. to bring in more money than is spent. It is therefore a measure of the profitability of an investment.

When we talk about SEO ROI, we are talking about how much growth we get in Google organic traffic and how effectively this increased traffic converts into purchasing your company's products or services. In practice, it means increasing quality, converting traffic to your website.

What factors affect the ROI of search engine optimization?
First of all, in order to measure SEO success, we need to trust our data. Measurement is at the heart of the MRACE® model , because without measurement, we are operating blindfolded. We need to trust that traffic sources are reporting correctly, that conversion points have been defined, and that monetary conversion values ​​have been assigned to these conversion points.

In terms of continuous development, it is also important italy phone data to set KPIs, or goals. It is important to consider realistic, but suitably challenging goals towards which to take action. Often, before you can start aiming for, say, a 10% increase in the number of leads, you must first achieve a 10% increase in the amount of traffic. Here too, it is good to note that increasing the amount of traffic also goes hand in hand with increasing brand awareness. I would like to emphasize right away that simply looking at ROI does not take into account the fact that brand awareness often increases through SEO.

SEO goals are not necessarily always directly related to conversions, as organic search is often a source of traffic for visitors with a low level of awareness. Search engine optimization often brings a brand to the attention of a Google searcher for the first time, provides additional information about their problem with the content of the Act phase, and only with remarketing ads does it convert them. Read also Reach – How to reach your target audience cost-effectively .