Summarize all key points and add a CTA in the conclusion for skimmers

[adiba jahan]

PAS stands for: Pain Point, Agitate, Solution.

In fact, you may have noticed that we used this pattern in the introduction above. Did it work? If you've gotten this far, let's assume so.

The picture is exactly as it sounds. You will start the introduction by highlighting a sore point, agitate it, and then follow it up with a solution.

For example, if you publish a blog post titled “How to Apply for a Student Loan” after conducting research on how students can pay for college with loans, your PAS structure might look something like this:

"Ah... student loans. You can't live belarus whatsapp with them or without them. (P) In fact, did you know that the average college student spends over 200 hours applying for student loans? (A)

Wow, that's a lot of wasted Netflix time, right?

Luckily for you, we have the tips you need to easily apply for student loans in just a few hours." (S)

It doesn't even have to be flashy. In this article about the five weekly months, the author does it in a very subtle but effective way.

Brilliant, right?

Believe it or not, there is controversy over whether or not conclusions are necessary. Some brands with established blogs have decided to omit conclusions from their articles entirely.

Why? The reason is that they don't get as much attention as other parts of the article.