Click fraud protection from how to save up to 15% of your advertising budget

[shapanqqcceqd]

Almost every advertiser is familiar with click fraud. In niches with a high cost per click, this phenomenon is considered the norm. Costs are included in the marketing budget. According to Yandex Metrica, the robotics rate in Yandex Direct is 1.76%. It seems like a small amount, but the data includes non-commercial niches. In commercial niches, the robotics rate can be tens of percent. To prevent advertisers from losing money due to click fraud, click created its own tool to protect against click fraud . In the article, we will figure out why it is good, how it works and what is needed for setting it up.

What's good about click antifraud

Created on the basis of artificial intelligence

Works for free

Partially blocks bots before going to the site

Displays detailed statistics

How the tool works

How to configure the module

What's good about click antifraud
Created on the basis of artificial intelligence
Advertising systems do a good job of filtering out tunisia whatsapp fraudulent clicks on ads. They also ask users to immediately report possible budget clicking so that an internal investigation can be conducted. But this, unfortunately, is not enough, because:

Fraud is not easy to detect;
It is necessary to constantly monitor for outbreaks of fraud;
You cannot be sure of the results of the investigations of advertising systems. Money can be returned only in some cases.
The fraud search and blocking system from click works on the basis of artificial intelligence over the internal protection of advertising systems. The module itself determines that bots are clicking on advertisements and disables display for them. The service is fully automated.

Works for free
Click users can use the module for free. To start saving your advertising budget, just enable the new tool. Below we will tell you how to do this.

Partially blocks bots before going to the site
The new click module has its own global, constantly updated bot database. Thanks to this, bots that are already known to the tool will not see your ads. The module also analyzes the site traffic and adds to the database bots that go through your site, regardless of the source of the transitions.