Keyword: Behind Every Query, a World to Discover and Analyze

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Search Marketing is constantly evolving. SEO is constantly changing and, in a sense, constantly dying and being reborn.

One of the historically central concepts for SEO has, for some years now, been at the center of an increasingly heated and interesting debate: the keyword.

With Hummingbird the way we SEOs operate with respect to keywords has radically changed, or at least it should have; we have come to talk about the transformation of keywords into concepts and the concept of entity has increasingly asserted itself .

Google is constantly making progress in this field paraguay phone number and is trying to achieve an ever deeper understanding of user queries, so today it is difficult to think of keywords in absolute terms as we could have done a few years ago.

On Moz, in the article “ From Keyword to Context ” , Tom Anthony explained the interesting schematization of queries as an entity composed of an implicit part and an explicit part and how the first part is gaining more and more importance.

SEOs must develop keyword analyses by getting to the root of users' needs and not stopping at the simple numbers extracted from the Google AdWords Keyword Planner, perhaps enriching them only with some competitiveness index (KEI or other index).