Budget & Clicks: Improve Your AdWords Account Reach
Enable “Impression Share” on both Search and Display networks.
Sort keywords, groups and campaigns by increasing conversion cost and observe the impression share.
Remember that:
• The lower the cost/conversion , the closer to 100% the coverage should be.
• Ads that have proven effective norway phone number should always appear on searches for which they have converted well in the past.
• If coverage is low (<70%) and average position is high (>3), increase CPCs .
• If the coverage is low (<70%) and the average position within the top 3 (<3) increase the budget .
How to Improve Your AdWords Account Reach
Adjust CPCs so that there is a balance between your budget and daily spend.
Optimize your budget for the most effective elements, lowering the CPC of those that convert poorly.
Increase the budget of the best converting campaigns to increase their visibility.
Identify the elements that convert best in individual campaigns.
Reset bids based on peak times in your target market.
Schedule the visibility of your inline ads and extensions based on customer service opening hours.
Exclude bids for underperforming geographic areas and age groups.
Limit visibility for slower devices.
These KPIs have proven to be so effective that I have even patented them in the USA and am developing, together with Altura Labs, a web service to constantly monitor them automatically and alert me in case of strange variations.
If you want to try the tool, we are still in free beta testing: www.ppcpm.com (the acronym stands for PPC Performance Monitor).
Photo ( Adwords account ): Shutterstock
Let me know what you think… both of the infographic and of the tool.
Comments, even highly critical ones, will be welcome (since they could perhaps avoid us costly setup and development errors
