Marketing Metrics and Challenges

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Marketing Metrics and Challenges
Real Time Marketing is also known to literally lift all metrics related to brand perception (e.g. interest, consideration, search, word-of-mouth, media perception, etc.).

Yet, while RTM provides real benefits, it also presents many challenges .

The greatest risk is given by the (almost) immediacy of interactions and posts. This means that brands must take extra precautions, they must plan and monitor to mitigate any problems.

The challenges are certainly in terms of execution and organization.

RTM requires a change of mindset : brands are lebanon phone number trying to be less “formal” and try to be closer to people, creating more personalized experiences for customers.

Here is an original and explanatory infographic on real-time marketing:

What is Real Time Marketing and how to use it for our business on the web?
infographic: Golin Harris

The 6 cases of real-time analytics
A fundamental requirement for carrying out an RTM project is to have a real time analytics system that gives us the right information to activate the right mechanisms.