Remake of the Red Bull Stratos jump

[arzina221]

For the fans: LEGO's video channel , and:

History of LEGO
LEGO – the movie

Lars Silberbauer: 'Real engagement is like a romantic date, you look deeply into each other's eyes.'

No accounts 'because we can'
According to Ryan Penagos of Marvel Entertainment, content, social and marketing are almost the same these days. And while his Twitter handle @AgentM definitely sounds like a Marvel comic book character , he still struggles to find the right voice to match the characters. He’s glad that fans put a lot of work into it. Not only do they sometimes manage the accounts, but fans also come up with hashtags (which are used!), create buzz and ask weird questions, from which Marvel can then pull things out and work them out IRL.

His tip: use people you know in your community (in the case of Marvel, for example, there are many famous wrestlers among their fans) by retweeting their content and using them as ambassadors. This way, as a brand, you don't have to push things, but the content and ideas come from the community itself.

Iron ManAlso important for Marvel is the cross-promotion of their social networks. How does Marvel use the various brand accounts of all those characters in a good way? “Multiple brand accounts are your own avengers. Unique in themselves, incredibly strong together,” says Ryan. You shouldn’t just start more accounts because you can. They really have to have added value and be maintainable. Making a considered, strategic choice is important. Your primary account should always be under your own management, by the way. According to Ryan, that’s where fan involvement ends. That account must be completely singapore phone data focused on engagement, accessibility, authenticity and support.

And by setting everything up behind the scenes and working with a content calendar and scheduling content on the platforms, the accounts (and employees) rarely get in each other's way and they have influence on the reach in different time zones and regions. A handy tip for social media managers in international companies. Great to see how social and resulting extra content is really a way for Marvel to connect movies, comic characters and fans between movies and books.

If the two stories I wrote about this International social media & PR summit are still not enough, or if you prefer images and sound, take a look at this summary by 7ditches . See you next year!

Content Marketing & Storytelling Training: Spread Stories Worth Sharing
Content and storytelling. These are terms that everyone is talking about these days. But what do they mean? What are the criteria of a good story, and how do you ensure that your content stands out and is shared? This two-day training will teach you all the ins and outs of content and storytelling and goes beyond the theory alone. You will also get started yourself! Want to know more.