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For example, we have done exactly this with SDM's own websites. We have reduced our focus on SDM's own keyword advertising based on how well we have positioned our site in organic search results.

Through keyword advertising, you can, for example, test different keywords, titles and longer ...

does not bring any novelty value to the target group
does not make the company stand out in the desired way
does not address the company's buyer persona
It is not made at the right angle to the current market situation.
Content expertise will be significantly emphasized in the future, as someone ...

If a client needed to produce ads from long website articles, I could imagine using the service to help with summarizing, although here too the content would have to be in a language that the artificial intelligence understands.

Also, as a copywriter, I know that to write better ads, I need to ...

Check and update prices and offers : Due to price changes, it may be necessary to check and update the prices of products or services. Make sure that the prices in your ads are up-to-date to avoid customer disappointment. If your business sells products online, it is recommended to connect your ...

What is the current market situation and what changes should you take into account (customer behavior, competitive situation, technological development)
What kind of distinctive value can you offer to your identified buyer personas and how do you communicate them most effectively (value propositions ...

model progresses in three stages:
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy ...

Reach's goals:
Gain visibility.
Reach buyer personas interested in your service.
Reach buyer personas who are looking for a similar product or service but are not yet familiar with your offering.
Reach unaware buyer personas who are suited to your product or service, but the buyer persona is not ...

Automations: Instead of manual work, an expert can use resources for strategic work or other planning, for example.
Ease: Smartly simplifies managing advertising across platforms like Facebook, Instagram, and TikTok . One tool handles it all.
Budget optimization: Smartly ensures that your ...

Read also: How do you report digital marketing results to management?

When you want to reach a new audience ( Reach )
In the midst of the intense pursuit of conversions, the importance of a cold audience can sometimes be forgotten. However, in order to have a continuous flow of customers and leads ...

Once the user interface design and visual layout are ready, we move on to the technical implementation. When building a WordPress website, a high-quality implementation with a long lifecycle is achieved by using as many of WordPress' core features as possible. WordPress features are often extended ...