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In communication, the definition of this type of objective is essential. Qualitative objectives take into account the cognitive, affective and conative dimensions: Cognitive objective : make your BtoB company and its products or services “known” Emotional objective : to make people “like” your ...

You can have a Growth Marketing team. Or a Growth team, and a Marketing team. Whatever the configuration chosen, your goal remains the same : to boost growth, thanks to a sustainable approach (throughout the AARRR funnel). At Plezi, we have chosen to have two teams. A Growth team, made up of Benoit ...

Content Marketing is THE strategy to aim for, to attract prospects, convert them into customers and then engage them sustainably. Today, it is even a central pillar and an essential foundation for an effective B2B marketing strategy. So, here's a piece of advice: don't ignore it anymore! Because in ...

Over the years, companies have changed in the way they do marketing. Today they communicate through several communication channels, namely WhatsApp, Instagram and Facebook to name a few. This type of multichannel communication is due to the fact that people are increasingly on the networks and also ...

Many companies have multiple teams to support customers , between these teams we sometimes have the sales and support teams. Creating a path or a communication route with their customers is a challenge that they must then face. To be able to implement this type of strategies, it is necessary to have ...

Interactive buttons are an essential tool for businesses that want to attract and generate sales or subscribers to their products or services efficiently on WhatsApp. These buttons help to easily redirect users to a form or web page so that the transaction is carried out outside of WhatsApp ...

WhatsApp Business cost reduction is a topic that is quite interesting as for both large and small businesses it can mean a big difference in the results and subsequent profits. If this objective is achieved it will be possible to optimize all the processes of contact with customers and then the ...

Efficiency consists of achieving the greatest amount of effective results with the smallest possible amount of resources. Regarding the management of any of its areas of activity, it is about achieving the objectives proposed by a company in a given process, in the fewest possible steps and human ...

Do you feel like you spend your days answering the same questions from your customers? Address, prices, shipping conditions, ... It is common for many users to have the same questions over and over again. Automate your chats! We live in an era of immediacy and customers have little patience. If ...

Today, many businesses are using WhatsApp Business API connection to improve their communications with businesses and customers, but the launch of WhatsApp Cloud API will mark a turning point in business communication. Now, businesses will be able to scale and maximize their efforts and improve the ...