Rich Data

So measure what is relevant and measurable. Only then will you have the true ROI of social media. At the macro level, that is quite difficult. The book by Olivier Blanchard with the (yes, very appropriate and not surprising) title Social Media ROI , focuses on measuring at the macro level. Where you ...

5. Gain insight into the quality score
Google AdWords works with quality scores and that is the most important way to quickly gain insight into the quality of the campaigns. Each keyword is given a quality score: the higher the quality score, the better a keyword performs. A high quality score ...

Communities, mobile internet and apps
Three quarters of respondents use online platforms and communities or will do so in 2013. The importance of mobile internet is recognised by respondents. Half have already adapted their website for mobile use, a fifth will do so this year. Respondents are more ...

After which the journalist can go online with a scoop and the accompanying video. The rest of the world follows and we all stare at a video that we actually shouldn't have seen yet, so that we all feel unique together.

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Leaked photos
And that's how it's been going lately ...

Marketing budget the same as last year
The latest research by Multiscope and Lewis PR shows that most Dutch marketers kept their budget the same in 2013 compared to the year before. In addition, increasing interaction with the customer has become the most important marketing objective of 2013. In ...

Business insights
Let's sober up a bit. All that social media is great, but within B2B they are hardly used, concludes TNS NIPO in the report Business Insights 2013 . In our country, websites (55%) and search engines (49%) are popular, followed at a considerable distance by LinkedIn (17%), Facebook ...

All communication about supervision is secondary to the subject in this relationship. He wants to know first: 'does this apply to me?' And when that is crystal clear, then swallow the bitter pill with a glass of water. We can't make it more pleasant...

Not only does this place specific demands on ...

The book is also recommended for bloggers with an existing blog. It is recommended to check the blog against the criteria set by the author, no matter how long you have been blogging or how good the visitor numbers are at the moment.

I leave the book next to my laptop, to check every now and then ...

Loading time and weight of the email
Wireless mobile internet is still a lot slower than internet via cable. Avoid e-mailings with a long loading time. There is a big chance that the recipients will delete the e-mail immediately or do not have the patience to wait until the e-mail is loaded. If your ...

That’s an 80.3% increase in tablet traffic! In this scenario, too, actual costs are expected to be higher, as tablet traffic increases and the change increases competition for tablet advertising.

Scenario 3: You already advertise on tablets, target desktop, laptops and tablets
You are already ...