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Storytelling is an expression from the English language. “Story” means story and “telling” means to tell. Storytelling is much more than a narrative, it is the art of telling stories using techniques inspired by writers and scriptwriters to convey a message in an unforgettable way.

You can have ...

If you're looking for qualified leads, have you thought about LinkedIn yet? Well, you should! The world's largest social network for professionals should definitely be part of your marketing strategy.

If your company is B2B, this platform will be very useful for implementing marketing strategies to ...

The different types of keywords show the complexity of the search system in Internet search engines over the years.

Keywords! What are they? What types are there? How do they work? Why are they so important for marketing and search engine positioning?

In this article we will present the main ...

Information architecture is an important concept in UX and has fundamental implications for marketing and business. Learn all about it in this post!

Exposure to a huge volume of information is already part of our routine — especially when we browse the web or use our favorite apps.

What users may ...

Blogs have become successful tools for promoting content in various segments. Here are some tips for starting a blog and keeping it active.

No one can deny the growing popularity of blogs. In a nutshell, a blog is a website that focuses primarily on written content, i.e. blog posts or entries.

In ...

By knowing the main features of SERPs, as well as the most important resources and tools, you can develop a strategy to climb positions and make your website or blog more visible.

First of all, it is important for you to know that web search engines have existed since 1993 and that Wandex started ...

The organizational climate is the set of feelings and impressions of a company's employees about the work environment.

Have you ever felt that your efforts are not recognized in a company and that there are complaints everywhere?

This unhealthy organizational climate is not good for anyone. The ...

Jobs to be done is a methodology to get to know your customers better. Have you ever thought that they buy from your company not because of the product itself, but because of the task it solves? This is the perspective of this methodology. Understand it better!

Do you think people buy clothes just ...

A market study is a marketing tool used to collect information about a company's economic outlook and competition.

Market research allows you to understand the quantitative and qualitative aspects of the niche in which you intend to operate or are already operating.

It will serve as a guide to ...

Mass media are the channels used to distribute information to a wide number of people, without any attempt at personalization.
Mass media emerge as the perfect complement to disseminate, on a massive level and without discrimination of audience, any important or relevant message regarding your ...