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Regular updates to ranking algorithms place ever more stringent demands on websites. SEO trends do not arise spontaneously and generally coincide with general trends in Internet marketing. In this article, we will try to figure out what you should focus on to get your website to the TOP of search ...

Ahead of the weekend - watch out for your pocket! Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!

Aksi Marsovich
Intergalactic expert
Don't make a decision to turn off advertising campaigns during the holidays without ...

Email marketing is one of the most effective channels for attracting customers. According to research, the return on investment in email marketing can reach 4200%. This is six times more effective than any other advertising source.

Vladimir Loparev
Commercial Director
Email marketing is one of the ...

To develop the most effective and optimal promotion strategy, it is necessary to be aware of new SEO trends. Taking them into account, you can build the most effective business development plan in search engines.

Ksenia Buevich
Head of SEO and Administration Department
Search engine optimization ...

Rutube is a Russian video platform that has been owned by Gazprom for about 15 years, and Gazprom-Media is relaunching it in the current reality. Since about March 2022, the platform's statistical indicators have soared by 5-8 times in all parameters.

Oleg Ryzhkov
Sales Manager
Rutube was actively ...

Two years after Instagram* was blocked, it became clear that a huge audience of bloggers and their subscribers will not leave the platform. Russian brands that have established themselves on the market continue to maintain their accounts on the banned social network. But what if your project is new ...

I believe that the importance of the landing page is 70% of success, and customization is only 30%.

The site on the left - when we search for some specific services, it is important that when a person enters something, that is what he sees on the landing page. Many people talk about this, I think ...

You can make an effective sales video without a big budget. I'll tell you how to make a commercial yourself and what you'll need for it.

The Yagla team runs an excellent telegram channel where they publish expert opinions and original longreads about business and marketing, many of which do not ...

Wholesale, a term often heard but not always fully understood, plays a pivotal role in the global economy. It’s the invisible force driving products from manufacturers to the hands of consumers.

Diving into wholesale means exploring the complex yet fascinating journey of goods as they navigate ...

The principle is standard: conduct an audit, create a link strategy and implement it.

Step five - reconfigured the display of the lead form
Previously, the capture form was shown only on the main page: we scaled it to all entry points to the site, now it is shown to all unique visitors.

Step six ...