Rich Data

A newsletter is content that a subscriber to a website or blog receives periodically by email and is intended to inform them about the latest developments on a topic. An effective strategy for building relationships and increasing your web traffic.

Email marketing is one of the most efficient ...

In any type of company, regardless of its market and experience, measuring customer satisfaction and loyalty is essential, and that is where the Net Promoter Score or NPS comes into play.

Do you know what this methodology is about? If you don't know it, don't worry! In this article we will explain ...

Entrepreneur, consultant and creator of renowned online training schools, Vilma Núñez is a leading figure in Spanish-speaking Digital Marketing. Who is she and what was the path she took to reach the top? Find out in this article.

If you are passionate about the digital world, you have surely come ...

Niche Marketing focuses on a specific and segmented audience. Its advantages include reduced advertising costs, lower competition, and brand promotion by loyal consumers.

In recent years, we have heard more and more about different types of Marketing . And this is not in vain.

New companies ...

Advertising has undergone great transformations over the years, and in this story many phrases have made it special.

What can we say about the sector that, according to IAB figures , moved 19 billion Mexican pesos (US$1 billion) in the Mexican market in 2016? Yes, even with the economic recession ...

What is the best way to get up to speed with a new application? When you make a PowerPoint presentation for the first time, you quickly realize that there are many resources and tools, until the main question arises: how to get started?

Microsoft PowerPoint is, without a doubt, the most popular ...

Advertising text is a written content material that aims to spread a message about a brand, product or service.

Although it is said that a picture is worth a thousand words, the reach of a good advertising copy is truly astonishing. When it comes to evoking feelings, persuading and enchanting, the ...

Lean Manufacturing translates as "Lean Production" in Spanish. It is a concept used to represent the productivity optimization method that is implemented in companies to give greater efficiency to the resources available in organizations.
The concept of lean manufacturing gained popularity and ...

Revenue Management is a process that adapts the sale of a product or service to the right customer, at the best time, with the most convenient price and through the most appropriate channel.

You may have already noticed that when making a hotel reservation, the prices for the same room may change ...

Greenwashing is a marketing strategy implemented by companies and even public bodies, which consists of appearing to be respectful of the environment, when in reality they are not.

Why do they do this? The answer is simple: In order to increase their sales, in the specific case of companies, or to ...