Rich Data

We like to think of YouTube ad clicks as the start of a great journey. Some people will become visitors to your website through a video ad and enter your remarketing campaigns . Some will sign up for your email list . Some may not even click through and visit your site, but they will know about you ...

ID – This is the ID attribute associated with the offer. This attribute is replaced with the [id] attribute specified in the offer source.
Optional placeholder requirements
Color - This is the color attribute associated with the offer. This attribute is replaced by the [color] attribute specified ...

CSV files are a common format for storing tabular data. Indexing CSV files will allow users to find information from CSV files in search results. This change could have a significant impact on website owners who use CSV files to store data. CSV files can be used to store a variety of types of data ...

Please note: As of April 2023, this approach applies to Search, Display, Discovery, YouTube, Performance Max (sort of), and Microsoft Shopping. It does not apply to Google Shopping. It may also be limited for certain categories (e.g., Financial Services, Healthcare, etc.).

First, you need to divide ...

According to Google, local results prioritize the most relevant results for each search, and businesses with complete and accurate information are more likely to be matched to the right searches. With that in mind, it’s important for customers to know more about what you do, where you are located ...

Content marketing is not just about what you write, but also how you write it, when you publish it, where you distribute it, and how you measure it. For your content marketing to be successful, you need to have a clear strategy, plan, and tools.

Set goals and metrics
The first step is to determine ...

Web accessibility is an important topic that no company or organization should ignore. An accessible website allows all users to use its content and functions, improves the usability of the website, expands the target audience, and improves the image of the company.

An accessible website allows all ...

4 attribution models in Google Ads and Google Analytics are getting a stop. What does this mean for website owners?
Google has decided to retire 4 rules-based attribution models in its Google Ads and Google Analytics services at the end of 2023 - the first-click attribution model, the linear ...

Be where your customers are. Behind that 35% increase in web traffic and that 55% increase in social media usage are new users who are online longer (or, in other words, new consumers).

Global reach. How many people can you reach with an offline newspaper ad? And how many potential customers can ...

We could see a similar change in Google's Guide to Search Ranking Systems, where the same sentence about "automatic protection" was removed entirely. And perhaps because it was redundant.

A detailed description was added to the last sentence, which would trigger a downgrade of removal from Google ...