Rich Data

There are many reasons why buyers throw out objections, and some of them are designed to deflect a rep's sales pitch. The prepared agent will detect deflection efforts and have a powerful success story at hand to counter them.

It's critical to listen to the prospect and interpret the concern. Is it ...

Only around 10% to 15% of leads, on average, convert to sales. So lead qualification is essential for helping you focus your time where it will be the most effective and profitable.

When it comes to B2B lead qualification, many will argue that the BANT strategy is outdated and has outlived its ...

Sales reps can still interact with customers and build relationships even in a remote, virtual environment. Here are a few techniques that will help:

Don’t make a sales pitch. Engage the prospect. Build rapport.
Use stories to captivate and connect. As an added benefit, stories help improve the ...

Cutting to the chase, intent data gives you an edge over the competition and greater awareness of your market.

Benefits to B2B sales efforts include:

Getting in early to maximize potential outcomes. Every skilled B2B sales rep knows it’s to their advantage to be the first person a prospect talks ...

Advancements in translation technology have enhanced the speed, accuracy, and scalability of translation services. The role of technology is indispensable in modern translation workflows. Here are the primary benefits of using translation technology:

Increased Efficiency: Tools like CAT (Computer ...

Marketing managers are hard at work refining and aligning their strategies for the new calendar year, so now is the time to figure out what's trending in terms of web page content and online content?

Here are six hot trends to know about and some tips to get you started…

Brand recognition

In ...

In the midst of the holiday season, there are several new features coming to Creator Studio, including a Story preview option for video uploads and a new way to preview how your published content looks in the feed.

The main addition is the automatic creation of Stories from uploaded videos ...

Whether you run a business with hundreds of people or are a solo entrepreneur, you have spent years developing the knowledge that has made your business successful. Why not maximize the return on your knowledge by using it to gain authority or even celebrity status in the marketplace?

Once you ...

This year, you can expect four major updates, each of which will impact your marketing strategies.

Every year, Instagram makes changes to improve the user experience. Users need to understand these changes, but more importantly, marketers need to understand them too.

This year, you can expect ...

User attention and engagement continue to mutate, and video is the main driver. Clickable posts, static images, PDFs, etc. are starting to fade into the background, replaced entirely by video. Over the past few years, video has become the dominant driver of social media engagement on almost every ...