Rich Data

Analyze referral traffic
Traffic from the 'referral' channel in Google Analytics is traffic that comes to your site from other external websites, where no (campaign) tagging has been used. And also where a 'referer request header' (preceding url) has been sent along, so that it is not immediately ...

From a practical point of view I thought: if I can't increase the number of pieces of bread, then I'll just increase the size, then he'll get more inside. And yes, that worked. And he could hold those large pieces much easier himself, so eating himself went better too. We also didn't know where to ...

How many innovation projects need to be set up per sub-area is a matter of back-calculating. For example, if it is clear that 10% of the disruption projects will eventually reach the finish line, it can be determined how many of these types of initiatives need to be part of the portfolio pipeline in ...

Whatever you do, the effect of a more diverse palette of personas is that there is greater variation. This is variation that actively breaks stereotypes instead of confirming them. You then use personas in a different way than normal. Instead of rapid recognition by employees (what psychologist ...

Many large organizations have more than one website in the air. The more websites, the more complex the management. And the higher the costs. It is even more challenging if those websites also have different internal owners. Known problem? It can be simpler. With a multisite you only manage one ...

We see that the product associations have increased in strength and that a brand problem has been added! Where the assumption was that COVID-19 has nothing to do with Corona and would therefore have no effect on it, we see that it is not only a category problem (every beer brand should suffer from ...

How long do people actually listen?
Whether you have a podcast with 300 listeners or 300,000 listeners, what is in any case a very interesting indicator is the listen-out rate. With the listen-out rate you can see what percentage of the people who turn on your podcast listens until what point in the ...

Also read: B2B marketers want more Marketing Qualified Leads [2019 research]
B2B buyer
This illustration shows the old B2B buyer (left) and the modern B2B buyer (right).

Now that we know who the new buyer is, it’s time to look at the changing buying process. As I mentioned above, this is largely ...

Example: plane ticket
Another case is about fair prices. We use an example with airline tickets −ACM terrain− so that the question is easier to explain to the respondents.

You see an ad that says: “Fly to Barcelona from €30”. Suppose there are 1,000 seats available. How many of those 1,000 seats do ...

equal’ and ‘you shouldn’t encourage prejudices’. According to them, this leads to wrong choices. And ‘customization’ is always the result of listening carefully , not judging with an algorithm. No one will dispute that you have to listen carefully to people. But it is also a shame to ignore the ...