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email marketing conversion rate
Improving the conversion rate in email marketing is a priority objective for brands that rely on email as a sales channel. It is a complex task that requires patience and constant monitoring of campaigns.

The conversion rate is essential to measure whether your ...

Creating an effective landing page is the key to converting visitors into valuable leads and, ultimately, sales. In modern marketing, landing pages play a fundamental role in the conversion process, as an optimally designed landing page has the power to immediately grab attention.

In this post, we ...

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Email Marketing Guide for Valentine's Day
Following an Email Marketing guide for Valentine's Day is very important for any company that wants to obtain good results on this date. Valentine's Day is one of the most important dates in terms of digital marketing for small and large companies.

An Email ...

Choosing email marketing software is a crucial decision for the success of any digital strategy. Competition in the e-commerce sector is increasingly fierce, so email marketing has become a fundamental tool for reaching specific audiences, creating strong customer relationships and increasing ...

Commemorative dates are ideal for brands to shine with personalized communications to strengthen the bond with their community of subscribers. A clear example of this are Mother's Day newsletters, a great opportunity to send a unique, special and exceptionally interesting email.

But that's not all ...

Do you know what the relationship is between email and the GDPR (General Data Protection Regulation)? Well, in the digital age, the use of email remains a powerful tool for marketing , but its use is subject to strict regulations, as is the case with the GDPR. It is therefore essential to adapt ...

Did you know that gifs in email marketing can become a beneficial tool for your business? Of course, to get the desired results, it is important to do it correctly. Despite technological advances in the use of videos, gifs have made a strong comeback, and although you can use pre-made gifs from ...

In today's landscape, choosing the right email marketing platform is essential for any business that wants to stay competitive and connected with its audience. These tools not only facilitate mass communication, but also allow you to personalize and segment messages, analyze and optimize campaigns ...

Retargeting in email marketing is an essential tactic for maximizing the return on investment in email campaigns. This strategy is aimed at users who are interested in your brand, but who have not yet completed actions, such as purchases. Some of its objectives are to improve conversion rates ...